The Problem
E-commerce websites treat all visitors the same, missing crucial opportunities to convert different customer segments. A budget-conscious shopper seeing a premium offer, or an affluent customer being shown discount codes creates friction and reduces conversion rates. Manual segmentation tools are complex and require constant optimization.
The Solution
I developed Bannerz.io as an intelligent banner system that uses AI to analyze visitor behavior in real-time and automatically serves personalized messaging. The platform detects whether a visitor is a budget shopper, average shopper, or affluent customer, then displays the most effective banner for their segment—all without any manual intervention.
